A representative of Connect International participated in the Theater Is Cool final online event organized by Fondazione AIDA, exploring how theater can engage today’s youth through social media, influencers, and digital storytelling.

The project addressed the challenge of reconnecting young people with theater by bridging traditional stage performance with contemporary digital communication. Discussions focused on making theater relevant and accessible to youth audiences, demonstrating that the stage remains a powerful space for imagination, truth, and creative expression.

Connect International was pleased to contribute to this closing event celebrating a project that brought together theater, youth engagement, and digital innovation to strengthen young people’s connection to the performing arts.