An online educational guide and six mini communication strategies were developed to help youth organisations design digital campaigns for different groups of young people and improve communication about European mobility opportunities.
All projects
Algorithm for Mobility
Making European mobility opportunities easier to discover, understand and access for young people from diverse backgrounds.
Project details
The formal framework, scale and collaboration behind the project.
- Full project name
- Algorithm for Mobility - creating sustainable model for informing young people about the possibilities for mobility
- Project duration
- 10 months · September 2020 — June 2021
- Call
- KA2-Cooperation for innovation and the exchange of good practices
- Programme
- Erasmus+ Programme
- Country(es)
- Serbia, Belgium
- Value of the project
- €28,389
- Partners
-
- Balkan Urban Movement
- Connect International
Project overview
Algorithm for Mobility created a sustainable approach to informing and motivating more diverse groups of young people to take part in European mobility opportunities. The project used digital communication methods and practical resources to help youth organisations reach young people who had previously been less likely to participate.
In recent years we have concluded that information on Erasmus + and similar programs reach a small number of
young people and that users are recruited mainly from the same sources. In addition to the trend of participant
repetition, we also noticed that some youth groups were isolated or self-isolated from these opportunities. “Bad”
students believe that this is not for them and do not sign up for these programs that, according to them, are
intended for the ""elite"" of good students. Even when they find out about mobility, they do not have the confidence
to join it, they don’t believe they will be selected and are not aware of all the benefits of these programs. So how
should we get to them and which message should we send to make them think about participating at mobility?
BUM and Connect have decided to use digital communication tools as they are used in business sector to
prepare models to inform and motivate young people to participate in mobility activities.These organizations will
also prepare a sustainable system for facilitating the departure of young people for mobility through the creation
of a platform at which organizations can obtain ready-made models for informing different youth groups and at
which they could share information on mobility.
The aim of the project is to create a model for sustainable informing of young people about mobility opportunities
through European projects in which they would gain relevant experience and competences needed for their more
successful education and employment.
Project Results
A web platform connected young people looking for mobility opportunities with youth organisations seeking participants. It also provided information on European mobility programmes, peer experiences, educational resources for organisations and a space to publish mobility opportunities.
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